The launch of our new brand is an important milestone for us at Arcamed. As we were developing it, we wanted the new brand to represent the kind of work we’ve been doing the past three years. It needed to be thoughtful and modern, strong and focused, and to deliver a sense of confidence and clarity that would equip us to compete in a crowded market.
Here’s how we evolved our look:
With this brand, we’re excited to be able to take Arcamed into the future. Already, we’ve had some terrific feedback, and we met some great people during the soft launch of our brand at NASS 2014.
But ultimately, we know that what’s going to set us apart and keep people talking is not a logo or website, but the values we promote through them. We’re committed to being a company that:
- Provides solutions to any of our customers’ case and tray needs.
- Ensures the quality of the product is representative of the customer’s name that we put on the case.
- Communicates and delivers on every aspect of the project, no matter the size of the company or the order.
Even as Arcamed grows, our first concern is to preserve these qualities and the integrity of our customers-first commitment. We’re putting procedures into place now that will protect our culture and our customers, which is only possible because we’re a young company who hasn’t yet built rigid walls and systems that need to be torn down. Instead, we’re paving paths and opening more doors for more customers, and we look forward to continuing to prove our value in the years to come.